Appy Pie App Builder Review

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Overview (Score: 7.5/10)

“Appy Pie makes making an app as easy as pie.” With a website designed to attract busy business owners, Appy Pie promises to make app making fast and easy, integrate with other social media and technology, publish easily on high-profile marketing platforms, and easily sharable with friends. Appy Pie doesn’t only aspire to meet your app building need, but also aspires to make it easy and to make it easy to promote.
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Platform Simplicity (Score: 10/10)

Appy Pie is very proud of drag-and-drop features that not only make the simplicity easy but it also keeps you from relying on coding. It’s easily customizable, which meets your needs without having to be detailed or time-intensive.

Design / Templates (Score: 6/10)

Varies according to your specifications, but there are plenty of options to choose from.

Specialty / Segments (Score: 10/10)

Available for special segments such as: Business, Navigation, Lifestyle, eBooks, Travel, Weather, Utilities, Education, Social Networking, Entertainment, and Health Care.

Pricing (Score: 8/10)

Free: Design your HTML5 App, and Free Mobile Website.
$7/month: Design your HTML5 App; Free Mobile Website; Publish your app to Android, iTunes, Windows, and Google Play; Option to go live under your developer account (paying for each account); App submission to Android, iTunes, Windows, and Google Play; Push notification set up for one month to Android, iTunes, Windows, and Google Play; App analytics with Google analytics; App monetization with iAds and AdMob; Revisions and updates in real time; App listing in the Appy Pie Marketplace; and customer support.
$19/mo (Single App): Design your HTML5 App; Free Mobile Website; Publish your app to Android, iTunes, Windows, and Google Play; Option to go live under your developer account (free for Android and paying for each other account); App submission to Android, iTunes, Windows, and Google Play; Push notification set up for one day to Android, iTunes, Windows, and Google Play; App analytics with Google analytics; App monetization with iAds and AdMob; Revisions and updates in real time; App listing in the Appy Pie Marketplace; and customer support.

Promotions & marketing (Score: 4/10)

Depending on your membership, you get assistance uploading your app to a number of different app suppliers. Regardless of membership, you can share your app on social media to promote attention, and you can always add a promotion plan:
Bronze/$249/month: App title optimization; App description optimization; App keyword data optimization; 20 downloads; and 5 ratings or reviews.
Silver/$449/month: App title optimization; App description optimization; App keyword data optimization; App speed consultation; Social mentions via PRWEB PR; 50 downloads; and 10 ratings or reviews.
Platinum/$749/month: App title optimization; App description optimization; App keyword data optimization; App speed consultation; Social mentions via PRWEB PR; 100 downloads; and 20 ratings or reviews.

Free trial (Score: 10/10)

Yes

Submission service (Score: 6/10)

Available depending on which tier of membership you pay for. Depending on the membership, certain submissions still cost money, whereas others are free.

Reseller/affiliate/white label program (Score: 0/10)

For $33/mo and referred to as the Platinum membership, Appy Pie offers a white label account promising: Design your HTML5 App; Free Mobile Website; Publish your app to Android, iTunes, Windows, and Google Play; Option to go live under your developer account (free for Android, Google Play, and Widnows, and paying for iTunes); App submission to Android, iTunes, Windows, and Google Play; Push notification set up unlimited for Android, iTunes, Windows, and Google Play; App analytics with Google analytics; App monetization with iAds and AdMob; Revisions and updates in real time; App listing in the Appy Pie Marketplace; and customer support. What makes this membership a white label program is that for this membership, Appy Pie will remove their branding.

Pros and Cons

Pros

Appy Pie has been endorsed by TNW, Reuters, TechCrunch, Venture Beat, and the Wall Street Journal. Appy Pie has a ton of features with several different templates and options depending on the needs of your small business, and several different tiers of memberships and promotional plans to meet the promotional and financial needs of your small or medium business.

Cons

Appy Pie is a little on the expensive side. Generally, small or medium businesses don’t have a lot of money in the budget for extras, and Appy Pie makes it hard for you as a small or medium business owner to define what, exactly, “extras” are. Additionally, you’re paying for submission services if you’re not paying for a higher-premium membership, so Appy Pie forces you to make financial choices that you don’t have to make with other app builders.

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